● Czechia / Working internationally
Strategy
becomes
execution.
I build digital strategies, campaign systems and content operations — then lead the people who bring them to life.
Operating since 2017 across 200+ agency, brand and independent projects.
Strategy, the system to run it, and the craft to deliver it.
Digital Strategy
Positioning, audience and platform logic — the direction the work will run on.
Campaign Systems
Ideas, mechanics, formats and rollout built to work across channels and teams.
Content Operations
Repeatable formats and workflows so brands move consistently without losing speed.
Hands-On Craft
Art direction, production, 2D/3D, motion, social execution and paid media — led directly, with trusted specialists where needed.
Work across brands, sport and culture.
Real-time content engine for the world's biggest cycling race.
50+ FMCG campaigns across multiple beverage brands and European markets.
Building digital systems around cycling culture.
From online qualifiers to a live CS:GO final in Prague.
Social-first thinking for an iconic global brand.
Brands, campaigns and live moments.
A mix of agency work, independent consulting and hands-on delivery across social, digital campaigns, content systems and production.
+ Baťa · Lipton · Magnesia · Mirinda · Captain Morgan · Schweppes · Rockstar
Campaigns, local-market adaptations and digital execution for global and local brands.
+ Kiasmos · Mafia Records
Content thinking, campaign systems and social formats for sport, events and culture-led audiences.
+ Doosan Infracore
Digital communication, campaign support and strategic delivery for service-driven and mobility brands.
+ Launch systems & content rollouts
Lean strategy, launch planning and hands-on execution shaped around each brief.
Ways to work together.
Different briefs need different levels of involvement — from strategic clarity to full system delivery.
Strategy Sprint
For brands that need clarity before execution.
Audit, direction, audience thinking, content pillars, campaign opportunities, next steps.
Campaign System
For launches, events, creator campaigns and seasonal pushes.
Campaign concept, mechanics, rollout plan, content formats, production brief.
Embedded Strategy Lead
For agencies or brand teams that need senior strategic support inside an active project.
Strategic leadership, client-facing decks, creative direction, weekly reviews, team coordination.
Strategy → Execution
For briefs that need senior thinking carried through into delivery.
Strategy, creative & art direction, production, 2D/3D, motion, social execution and paid media.
Have a brief?
Send it raw.
No polished deck needed. A rough idea, messy challenge or upcoming deadline is enough.