● Czechia / Working internationally
Strategy
becomes creative.
Creative
becomes real.
I lead strategy, creative direction and production — from campaign systems to cinematic content and live execution.
Operating since 2017 across 200+ agency, brand and independent projects.
Strategy, the system to run it, and the craft to deliver it.
Creative Strategy
Campaign ideas, positioning and systems built around what audiences should actually feel, do or remember.
Creative Direction
Storytelling, visual language, talent and art direction — defining what the work should become before production starts.
Production
Film, photography, 2D/3D, motion and live production — taking the idea all the way to the final frame.
Content Systems
Formats, workflows and social execution designed to keep creative work relevant across channels, markets and real-world conditions.
Work across brands, sport and culture.
Real-time content engine for the world's biggest cycling race.
50+ FMCG campaigns across multiple beverage brands and European markets.
Building digital systems around cycling culture.
From online qualifiers to a live CS:GO final in Prague.
Social-first thinking for an iconic global brand.
Brands, campaigns and live moments.
A mix of agency work, independent consulting and hands-on delivery across strategy, creative direction, campaign systems and production.
+ Baťa · Lipton · Magnesia · Mirinda · Captain Morgan · Schweppes · Rockstar
Campaigns, local-market adaptations and digital execution for global and local brands.
+ Kiasmos · Mafia Records
Content thinking, campaign systems and social formats for sport, events and culture-led audiences.
+ Doosan Infracore
Digital communication, campaign support and strategic delivery for service-driven and mobility brands.
+ Launch systems & content rollouts
Lean strategy, launch planning and hands-on execution shaped around each brief.
Ways to work together.
Different briefs need different levels of involvement — from strategic clarity to full system delivery.
Creative Strategy
For projects that need the central idea, positioning and creative system defined before execution begins.
Positioning, central idea, creative system, content pillars, campaign opportunities, next steps.
Campaign Development
Strategy, creative concept, formats and rollout designed as one connected campaign system.
Campaign concept, creative direction, mechanics, formats, rollout plan, production brief.
Creative Direction
Leading the visual, storytelling and production standard from concept through the final output.
Creative & art direction, storytelling, production oversight, team coordination, quality through final output.
Strategy → Production
For briefs that need thinking and delivery connected — from strategy and art direction to film, 2D/3D, social execution and paid media.
Strategy, creative & art direction, film production, photography, 2D/3D, motion, social execution and paid media.
Have a brief?
Send it raw.
No polished deck needed. A rough idea, messy challenge or upcoming deadline is enough.