
A real-time content engine at the Tour de France.
29 days, 117 content pieces, 30M+ organic views — a real-time content operation built and run from the road across France, Spain and Switzerland.
A selection of projects from agency work, independent consulting and hands-on delivery. Some are live cases with deeper write-ups, others available on request.
Some projects are limited by client confidentiality. Full context and selected materials are available on request.

29 days, 117 content pieces, 30M+ organic views — a real-time content operation built and run from the road across France, Spain and Switzerland.

Long-running digital execution — campaign localization, voiceover, social asset development and production coordination. Brands include Pepsi, Lipton, Rockstar, Mirinda, Mattoni, 7UP and BirGo.

A long-running collaboration with Škoda's cycling platform: campaign systems, social formats and on-the-ground content built around races, ambassadors and the cycling community.

A gaming activation built around participation: a 5v5 CS:GO tournament with 500+ players and a 30,000 CZK prize pool, ending in a live final at Vodafone PLAYzone Arena in Prague.

Strategic and creative support across campaign concepts, social formats and client-facing presentations within agency settings.




Social and content work across motorsport moments, live activations and racing-driven audiences — formats, campaign support and content systems built around the live side of sport.




Creative leadership of audiovisual outputs from concept through visual style to final post-production across finance, education, technology and consulting.


Social media strategy, media strategy, execution, photo and video production, community management and paid media. Long-term work on modernizing the brand's communication and building its visual identity.


Media strategy and hiring lead campaigns for technical positions. Over 20 filled positions in the last 3 years, more than 1000 leads and an average cost of around 40 CZK per lead.