● Selected Work

Work across brands, sport and culture.

A selection of projects from agency work, independent consulting and hands-on delivery. Some are live cases with deeper write-ups, others available on request.

Some projects are limited by client confidentiality. Full context and selected materials are available on request.

A real-time content engine at the Tour de France.
Škoda / We Love Cycling · Tour de France 2026

A real-time content engine at the Tour de France.

29 days, 117 content pieces, 30M+ organic views — a real-time content operation built and run from the road across France, Spain and Switzerland.

Role
Creative strategy, production & delivery
Services
4 workstreams
Creative StrategyReal-time ProductionFormat SystemOn-ground Delivery
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50+ FMCG campaigns across multiple beverage brands and European markets.
Pepsi / Lipton / Rockstar / Mirinda / BirGo

50+ FMCG campaigns across multiple beverage brands and European markets.

Long-running digital execution — campaign localization, voiceover, social asset development and production coordination. Brands include Pepsi, Lipton, Rockstar, Mirinda, Mattoni, 7UP and BirGo.

Role
Content adaptation & production support
Services
4 workstreams
Content AdaptationVO & LocalizationProduction PlanningDigital Execution
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Building digital systems around cycling culture.
Škoda / We Love Cycling

Building digital systems around cycling culture.

A long-running collaboration with Škoda's cycling platform: campaign systems, social formats and on-the-ground content built around races, ambassadors and the cycling community.

Role
Digital strategist & content lead
Services
4 workstreams
Campaign SystemsSocial FormatsLive Content WorkflowCreator Coordination
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From online qualifiers to a live CS:GO final in Prague.
Rockstar Energy × SINNERS / Rockstar Peek

From online qualifiers to a live CS:GO final in Prague.

A gaming activation built around participation: a 5v5 CS:GO tournament with 500+ players and a 30,000 CZK prize pool, ending in a live final at Vodafone PLAYzone Arena in Prague.

Role
Campaign & event production
Services
5 workstreams
Project CoordinationSocial ExecutionEvent ProductionContentPhotography
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Social-first thinking for an iconic global brand.
LEGO

Social-first thinking for an iconic global brand.

Strategic and creative support across campaign concepts, social formats and client-facing presentations within agency settings.

Role
Strategist & creative support
Services
3 workstreams
Digital StrategyCampaign DecksCreative Development
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Škoda Motorsport — Content systems for motorsport and live events.
Škoda Motorsport — project visual 2
Škoda Motorsport — project visual 3
Škoda Motorsport — project visual 4
Škoda Motorsport

Content systems for motorsport and live events.

Social and content work across motorsport moments, live activations and racing-driven audiences — formats, campaign support and content systems built around the live side of sport.

Role
Social strategy & content support
Services
3 workstreams
Social StrategyContent ProductionCampaign Support
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MetLife / ETS / TOEFL / Pensero — project visual 1
MetLife / ETS / TOEFL / Pensero — project visual 2
MetLife / ETS / TOEFL / Pensero — project visual 4
MetLife / ETS / TOEFL / Pensero — project visual 5
MetLife / ETS / TOEFL / Pensero

Video direction, animation, 3D, 2D, SFX and VFX.

Creative leadership of audiovisual outputs from concept through visual style to final post-production across finance, education, technology and consulting.

Role
Video & creative lead
Services
4 workstreams
Video DirectionAnimation3D & 2DSFX & VFX
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Alutech Bohemia — project visual 1
Alutech Bohemia — project visual 4
Alutech Bohemia

Modern industrial brand, built from social up.

Social media strategy, media strategy, execution, photo and video production, community management and paid media. Long-term work on modernizing the brand's communication and building its visual identity.

Role
Social & media lead
Services
5 workstreams
Social StrategyMedia StrategyPhoto & VideoCommunityPaid Media
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SPUR — project visual 1
SPUR — project visual 4
SPUR

Performance hiring that actually scales.

Media strategy and hiring lead campaigns for technical positions. Over 20 filled positions in the last 3 years, more than 1000 leads and an average cost of around 40 CZK per lead.

Role
Media strategy & lead gen lead
Services
4 workstreams
Media StrategyLead GenerationCampaign ExecutionHiring Funnels
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